The Guardian- Language

The Guardian- Language

-The media constructs meanings about the world 
-Media makers change of mediate what is really there 

Observer house style 
The newspaper changed its format on 15th Jan 2018 (CALLED BERLINER SIZE- smaller then broadsheet, bigger then tabloid)

•Typography: Sans Serif font with rounded ends and in black( simple font and bold which fit in with the newspaper being liberal and for ‘progressives’.)

Formal and serious(associated quality’ newspapers.)

Mixture of bold and non bold fonts throughout to connote a combination of tradition and modernity.

•Body copy was written in a serif font(easy to read and traditional for newspapers)

•Colour: House colour linked to the brand -à Grey-blue.
Different colours branded different sections.

Images: Uses full colour photography, which brings variety and visual interest. Most images are of politicians, celebrities and ordinary people. Some are close ups, most are mid or long shots to connote a news orientation.

Use of Language: Headlines are written in a journalistic style (newsy), but are formal. Skyboxes informal tone, more personal and helpful.

Values: Liberal values: tolerance, fairness and progress through media language, which makes it mainstream.

It’s designed to connote that the newspaper is packed full of news (celebrates value of information)

Why newspaper change to Berliner Style: 
-Wanted to create modernistic design to correlate to online version (fonts,colours etc)

Front cover analysis:

Codes & Conventions of ^:

Layout àAlot of body copy, headlines, images used are quite big (emphasis to reader to read the article, domination over the text), Symmetrical and neat to be easy for reader to digest, ordered style to look clear and formal. (z technique clearly used to make it easy to read)

Typography àMasthead is bold and serif font(blocked and elegant) reflective of style and tone of newspaper/target audience(ABC1).Skybox is bold to attract the readers into the stories. Convention of small font size is conventional to newspapers. 

Language-use àFormal language to adder to target audience. Mode of address is assertive (direct address to make reader feel inclusive as if talking directly to them. 

Images à(MAIN) Singular shot, non sexualised due to clothing, challenging stereotype. (SMALLER) male and female - reflect scott trust values, chefs said are influential (reflect formal target audience - rich) Natural pictures (naturalistic- target audience can relate) 

Graphics and colour à Purple colour- reflect liberal/equal beliefs (no gender differences) Emphasis on words - yellow (reflect happiness and joyful values )

•Why has that headline been used? Why is it significant? Consider the social and/or cultural context.

Been mediated for specific reason (to show story and liberal values)

Picture used to tie into the campaign and story 

Intertextuality - food magazine, sport 

20th May 2018                                                  21st Jan 2018

1.Identify one story from the contemporary covers that reflects Britain as a multicultural society.

One story from the contemporary covers that reflect Britain as a multicultural society is the story of Harry and Megan getting married,they are both different ethnicities- Harry is British and Megan is American. The colours used of black and white reflect the Scott trust values of racial equality as not only one colour is present. Black football player-reflect equality of ethnicity (show both black and white people)

2.Identify one story and one journalist from the contemporary covers that reflects a feminist society.

The story on the 21st Jan newspaper reflects a feminist society as the story is alongside a picture of a dominant female. The story is about the 'me too' campaign to stand up for women rights (reflects feminist society as women are being dominant) published by a female journalist. 

3.Identify an element from the contemporary covers that reflects a consumerism society.

One element from the contemporary covers that reflects a consumerism society is the subtle 'summer shot special' sibilance which reflect the consumerism society as they are trying to promote food. Nigella magazine - recipes are given to readers (consumerism)