The Guardian - Print,Online & Funding
ONLINE MEDIA
-The Observer Online - www.theguardian.com/observer
The Observer section (link within the ‘more’ dropdown), is part of one of the most successful
international news websites. An online presence makes it a possible economic future for news
organisations, by monetising online content through voluntary donations and membership.
Print:
- Print version provides much more detail on the front page this is because print is a better technology for detailed writing
- Print newspaper allows for much more varies layout as it is far less constrained by size considerations
- Print version can print large photographs and graphics,which creates much more of a visual variety and interested
- Advertisers can be offered a range of display advertising including full page adverts
Online:
- Online homepage does not have as much detail
- (specifically of one story)
- Online webpages is constrained by size and therefore
- is limited from changing it page layout
- When viewing a website, specifically on a mobile
- phone you are limited by the images that you see as
- you are restricted by the size of your screen
- Advertisements are limited and in turn advertisers
- have small spaces to gain exposure
Advantages of Online:
•
Print readership is steadily declining, newspapers are closing, and
journalists with decades of experience are being made redundant.
•
If circulation dips below 100,000 copies, it becomes too expensive to
physically print. The Independent is an example of a print newspaper that is
now only available online!
•
Advertising is moving heavily online and because of this, online
newspapers are attracting online advertisers.
•
It is feared that once a newspaper moves online, it will lose its
influence and become ‘just another website’
•
‘Fake news’ in turn becomes trusted as this is all people see
Funding:
Contributor, members, subscriptions and donators: The Guardian/Observer are currently experimenting with this model to protect free online content. During October 2017, they released that they had 800,000 paying contributors worldwide and that this income exceeded that from advertising.
Monthly subscriptions via Kindle: The Guardian/Observer offer their publication on Kindle devices. This is an example of convergence. The monthly subscription is £9.99, but to entice readers they offer 14 day free trial.
Cross-Promotion: The Guardian/Observer advertise their sister magazine ‘The Guardian Weekly’. Although they are not gaining revenue specifically from the magazine itself, they do gain funding from advertising this as it gains exposure and entices readership.
Events: The Guardian/Observer frequently run courses, meetings and conferences
Product Sales: The Guardian/Observer also sell holidays and books linked to their review and travel sections.
Online Advertising: While online advertisers reach a global audience, they are able to sell advertising to different national audiences. (in the sports section they advertise a stag do which is for men and the sports section is more read by men thus the advertisements would beore appropriate in that section s it appeals to their target audience)
1. Describe 2 ways a newspaper is funded. Use The Guardian and Observer as examples in your answer. (4)
A print newspaper is funded by advertisements, so the company pay the newspaper to advertise the products which gain revenue for the newspapers and the company (by the audience being considered by the company and therefore will appeal to the products. Online newspapers are funded by subcriptions so the readers get weekly updates and exclusive content from the newspaper.
2. How have funding issues have affected the drive to online media? [4]
The funding issues have affeted the drive to online media as online advertisers are prominent as online news is so excess able Online convergence has contributed to online move (being able to access news on different platforms e.g phones etc)
1. Describe 2 ways a newspaper is funded. Use The Guardian and Observer as examples in your answer. (4)
A print newspaper is funded by advertisements, so the company pay the newspaper to advertise the products which gain revenue for the newspapers and the company (by the audience being considered by the company and therefore will appeal to the products. Online newspapers are funded by subcriptions so the readers get weekly updates and exclusive content from the newspaper.
2. How have funding issues have affected the drive to online media? [4]
The funding issues have affeted the drive to online media as online advertisers are prominent as online news is so excess able Online convergence has contributed to online move (being able to access news on different platforms e.g phones etc)
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